The use of perfumes, colognes, and products which contain fragrance have increased tremendously over the past few decades. Historically, fragrance has been for luxury and special occasion use. Since the 1970s fragrance has become a part of daily life. The use of fragrance has increased ten-fold since the 1950s. The fragrance industry doubled it size during the 1980s.
Scented products are generally perceived as pleasant, a harmless means of self-expression.